Even should you’ve by no means taken a puff from a vape in your life, you understand about Juul. On the firm’s peak in 2018, its e-cigarette was one of the crucial recognizable shopper gadgets on the planet, and Juul Labs was value $38 billion. Just some brief years later, after being squeezed by authorities regulators and prohibition-minded anti-tobacco advocates, Juul’s valuation plummeted and its market share vaporized.
The story of Juul—and its 1000’s of imitators—is printed in Backfired: The Vaping Wars, a brand new nine-part podcast from Prologue Initiatives. The present traces the historical past of e-cigarettes, nicotine vaporizers, and artificial nicotine by following the paths of Juul and its 1000’s of rivals because the vape firms achieve public acceptance, struggle for market share, and butt heads with authorities companies. It’s a captivating experience full of new reporting, so even should you’ve learn and listened to all the pieces about Juul and vaping, you’ll hear some stunning new info on this collection.
This week on Gadget Lab, we speak with Backfired’s hosts, Arielle Pardes and Leon Neyfakh.
Present Notes
Backfired is an Audible authentic, so go to audible.com/backfired to pay attention. Additionally try Louise Matsakis’ story concerning the subsequent technology of cheap, illegal vapes coming from China.
Suggestions
Arielle recommends Timeshifter’s Jet Lag App. Leon recommends the Yoto Player for getting youngsters into podcasts. Lauren recommends The Bee Sting, by Paul Murray. Mike recommends Subpar Pool, a recreation by Holedown creator Martin Jonasson.
Arielle Pardes will be discovered on social media @pardesoteric. Leon Neyfakh is @leoncrawl. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the principle hotline at @GadgetLab. The present is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.
How one can Hear
You’ll be able to at all times hearken to this week’s podcast by the audio participant on this web page, however if you wish to subscribe totally free to get each episode, this is how:
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